Feb 18, 2011 10:17 AM ET
by Michael Logan
He saved the Daytime Emmys when no one at ABC, CBS or NBC wanted to produce them anymore. Now Jim Romanovich, of Associated Television International, plans to work his magic on the hot internet sudser The Bay. Romanovich tells TV Guide Magazine that ATI has acquired the soap star-studded series — created by Gregori J. Martin — with plans to sell it as a half-hour cable or syndicated program to air in 2012.
"Even though more and more people are gravitating to the web, TV is still the place to reach the widest audience," says Romanovich. "This is a little risky but I'm a huge fan of The Bay and have great respect for Gregori and his cast and crew. They've poured their hearts and souls into this project and I want to help grow them an audience."
The Bay hit the web last September to terrific reviews and features a staggering array of current and former suds faves, including Mary Beth Evans, Charles Shaughnessy, Martha Madison and Matthew Ashford (Days of Our Lives), Lane Davies and Nicolas Coster (Santa Barbara), Real Andrews and Lilly Melgar (General Hospital), Marie Wilson (As the World Turns), Jade Harlow (Passions) and Tristan Rogers (The Young and the Restless).
Read the entire article HERE.